By buying a home, car life. and health insurance lead for agents, you can kick-start your marketing campaign to sell policies.
Consumers are now taking recourse to the internet for getting valuable information about different types of insurance products which are available in the market and for shopping insurance as well as premium rates.
So, you must give importance to internet leads as part and parcel of your insurance sales plan. However, when you buy insurance leads from a lead generation company, you will have the chance to get real-time leads and aged leads.
There is some difference between both these types of leads and you need to be aware as to how they differ from each other. To that effect, here is some information that may help an insurance agent.
When considering purchasing home, auto, health, and life insurance leads for agents on the internet, it is worthwhile to give a thought to the following factors.
1) How much money you can afford to spend on buying internet insurance leads for meeting your sales goals every month?
2) Are you really ready for insurance sales? Many not-so-interested lead prospects will request insurance quotes just for the heck of it. They are basically tire-kickers.
3) Some lead generation companies may claim that they provide real-time insurance quotes which are exclusively generated for you. But in reality, these leads may be non-exclusive and sold to at least 3 to 4 agents in your neighborhood who are going to be your competitors in business.
In such circumstances, converting the best auto insurance leads may appear challenging and so, despite being real-time leads, they might not guarantee a positive ROI.
Agents assume that they are getting fresh real-time leads for selling insurance whereas in reality, the leads come standard with certain drawbacks.
Only an experienced and clever agent knows how to convert aged insurance internet leads into potential customers and secure a positive ROI.
Hence, if you want to really grow your insurance business, you should be looking for aged home, auto, health, life, or even Medicare supplement insurance leads which are much cheaper than the so-called real-time leads.
By ensuring more conversions, you can sustain your business and also maintain an edge over your competitors.
In addition, there are 3 other major reasons why you must buy aged insurance sales leads for agents as under:
1) Real-time insurance leads may or may not be exclusive but they will be highly expensive. If the leads have been exclusively generated for you then charges could be as high as $15 to $25 per lead without any conversion guarantee.
2) It is wrong to assume that exclusive real-time insurance leads are sales-ready. Few lead prospects may show a willingness to purchase insurance from an agent.
3) There are other agents who are competing with you to get business and so, the competition will be intense.
The solution is to buy aged internet insurance leads, they guarantee better ROI.